Austria Hearing Aid Retailers Market Size, Share & Trends Analysis Report By Type (In-The-Ear Hearing Aids, Receiver-In-The-Ear Hearing Aids), By Technology (Digital, Analog), And Segment Forecasts, 2025 - 2030

Austria Hearing Aid Retailers Market Trends

The Austria hearing aid retailers market size was estimated at USD 180.75 million in 2024 and is expected to grow at a CAGR of 9.12% from 2025 to 2030. Growing public awareness and de-stigmatization of hearing aid usage are driving market growth. Furthermore, rapidly aging population and favorable healthcare policies are supplementing this growth. For instance , in November 2024, the population forecast from Statistics Austria indicates that the population will increase by 5.5%, reaching 9.6 million by 2040. The growth will be especially pronounced among individuals aged 65 and older, whose share is projected to rise from 19.7% currently to 26.7% by 2040. By 2080, the overall population is anticipated to further expand to 10.2 million, with 29.3% of that group being 65 years or older. This aging trend contributes to a higher incidence of age-related hearing loss, creating sustained demand for hearing aids and related services.

The industry is witnessing a notable shift toward eco-friendly technologies, with a strong focus on reducing reliance on disposable batteries and embracing sustainable alternatives. Rechargeable hearing aids powered by renewable energy sources, such as solar and wind, are gaining popularity for their ability to minimize environmental impact by lowering the volume of hazardous battery waste. In response to growing consumer demand for energy-efficient and environmentally responsible products, manufacturers are incorporating eco-friendly materials and innovative designs. Sonova’s IntACT ESG strategy exemplifies this commitment to sustainability and social responsibility, significantly influencing its subsidiaries such as HANSATON in Austria. HANSATON’s range of rechargeable hearing aids, such as the AQ SHD series, reflects this environmentally conscious approach, offering long-lasting, battery-free operation that aligns with broader ecological goals.

Government subsidies and reimbursement schemes have significantly propelled the market in Austria by making devices more financially accessible to a broader segment of the population. A key example is the support provided by the Austrian Health Insurance Fund (ÖGK), which covers a substantial portion, and often the entire cost of hearing aids for individuals with a medical prescription. Under this system, patients typically need to pay a co-payment of about 10%, with a minimum charge of around USD 48.9, while the remainder of the cost is subsidized by health insurance. This reimbursement model reduces financial barriers and promotes early intervention and wider adoption of hearing aids.

Reimbursement Evolution

In 2024, market is driven by key factors such as revenue performance, extensive distribution networks, and high unit sales, which reflect both financial strength and consumer demand.

Pricing Analysis

New Revenue Streams and Business  Models In Austria

Market Dynamics

The chart below illustrates the relationship between market concentration, market characteristics, and market participants. The x-axis represents the level of market concentration, ranging from low to high. The y-axis represents various market characteristics, including degree of innovation, level of merger & acquisition, impact of regulation, and market expansion. The degree of innovation is medium, the level of merger & acquisition activities is low, the impact of regulations on the market is high, the market expansion is medium.The market exhibits a moderate degree of innovation, driven by increasing consumer demand for advanced auditory solutions, rising awareness of hearing health, and a strong focus on digital transformation. Leading retailers such as Hartlauer, Neuroth, and Hansaton are integrating cutting-edge technologies such as AI-powered hearing aids, Bluetooth connectivity, and smartphone app compatibility into their product offerings. In addition, many retailers are enhancing customer experience through remote fitting services, tele-audiology, and online hearing tests. In March 2023, USound, a prominent provider of advanced audio technology, announced its partnership with various collaborators to create and produce a reference design for a state-of-the-art over-the-counter (OTC) hearing aid. This reference design incorporate ASE’s Micro SiP (System-in-Package), OBO Pro2’s innovative hearing aid design, and USound’s latest Kore 4.0 audio module, resulting in the most sophisticated hearing aid available on the market.

 Several key market players are devising business growth strategies in the form of mergers and acquisitions. Through M&A activity, these companies is expected to expand their business geographies. In October  2024, MED-EL announced its acquisition of BHM-Tech, an Austrian company specializing in bone conduction hearing systems. This merger strengthened MED-EL's position in the hearing solutions sector and enhances its product portfolio with BHM-Tech's innovative technology for people with hearing loss.

Regulatory developments, particularly the implementation of the Medical Device Regulation (MDR) and EU-recognition procedures for professional qualifications, have significantly influenced Austria's hearing aid retailer market. Enhanced safety standards and streamlined qualification recognition across EU/EEA countries have bolstered consumer confidence and facilitated a more dynamic and competitive retail environment. Moreover, the MDR’s emphasis on safety and performance has encouraged innovation among manufacturers, allowing retailers to offer advanced digital and telehealth-integrated hearing aids.

Several market players are expanding their business by entering new geographical regions to strengthen their market position and expand their product portfolio. In December 2024, the Austrian hearing aid company Neuroth plans to establish a factory in Belgrade, the capital of Serbia, with an investment of USD 2.08 million. This facility will mark Neuroth's inaugural production site outside of Austria and is anticipated to be operational by the close of 2025.

Type Insights

On the basis of type, the receiver-in-the-ear hearing aids segment held the largest revenue share of 75.76% in 2024. The growth of the segment can be attributed to the increasing consumer preference for discreet, high-performance, and technologically advanced devices. RITE models, which separate the receiver from the microphone and amplifier, offer a more natural sound experience and smaller form factor compared to traditional behind-the-ear (BTE) models. For instance, the Phonak Audéo Lumity series by Sonova is a notable RITE hearing aid that features SpeechSensor technology, enhancing speech understanding in noisy environments by focusing on sounds from various directions. Its universal Bluetooth connectivity allows pairing with smartphones, tablets, and TVs. Such advanced features of receiver-in-the-ear hearing aids are driving market growth.

The behind-the-ear hearing aids segment is expected to grow at the fastest CAGR over the forecast period. Continuous innovation in BTE hearing aids, such as improved sound quality, noise reduction features, Bluetooth connectivity, and rechargeable batteries is driving segmental growth. Moreover, increasing product launches and approval will drive the market growth. In February 2024, ReSound announced the launch of rechargeable Behind-the-Ear (BTE) and in-ear custom models to its popular Nexia hearing aid line, emphasizing the innovative features of these industry-first devices that incorporate Bluetooth Low-Energy (LE) along with Auracast audio broadcast technology.

Technology Insights

On the basis of technology, digital held the largest revenue share of 94.69% in 2024. The digital segment is experiencing significant growth driven by technological advancements and the increasing demand for high-quality, customizable hearing solutions. Digital hearing aids, which convert sound into a digital signal for processing, offer superior sound clarity, advanced features such as Bluetooth connectivity and remote control via mobile apps. Moreover, digital hearing aids can be programmed and adjusted remotely by audiologists, which appeals to the tech-savvy younger demographic who value convenience and efficiency in their healthcare. Such advantages associated with digital hearing aids are driving market growth.

The analog segment is expected to grow at the fastest CAGR of over the forecast period, driven by cost-effectiveness and simplicity. Analog hearing aids are often priced more affordably than their digital counterparts, making them an appealing option for consumers who have basic hearing needs or are looking for budget-friendly solutions. Furthermore, the lower maintenance cost and straightforward operation make analog hearing aids an attractive choice for older users or those who experience only mild to moderate hearing loss. In addition, rising awareness of hearing loss and its impact on health and well-being is supplementing segmental growth.

Key Companies & Market Share Insights

The market is highly consolidated, dominated by three major national chains: Neuroth, Hartlauer, and Hansaton. The remaining market share is fragmented, consisting of independent audiologists and smaller retail groups Key players are adopting growth strategies to enhance their market presence, including collaborations and mergers & acquisitions.

Recent Developments

• In October 2024, HANSATON announced that it was broadening its range of products with the introduction of two new behind-the-ear (BTE) hearing aids: one for Moderate Power and another for Super Power. In addition, the manufacturer is launching the new entry-level HANSATON wave portfolio, which aims to cater to a wider array of clients and is notable for its wireless connectivity.

Austria Hearing Aid Retailers Market Report Scope

Austria Hearing Aid Retailers Market Report Segmentation

This report forecasts revenue growth, country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Austria hearing aid retailers market report based on type, and technology.

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • In-the-Ear Hearing Aids

  • Receiver-In-the-Ear Hearing Aids

  • Behind-the-Ear Hearing Aids

  • Canal Hearing Aids

• Technology Size Outlook (Revenue, USD Million, 2018 - 2030)

  • Digital

  • Analog