The Europe powder dietary supplements market size was estimated at USD 6.62 billion in 2024 and is anticipated to grow at a CAGR of 10.4% from 2025 to 2030. A prominent driver is the escalating consumer focus on health and wellness, with individuals increasingly seeking convenient and personalized nutritional solutions. Powders, offering flexible dosages and ease of mixing into various beverages, perfectly cater to this demand. Furthermore, the rising popularity of fitness and athletic activities across Europe is propelling the need for protein-rich and performance-enhancing powders. This trend is particularly strong amongst younger demographics actively engaged in sports and exercise. The demand is also being amplified by the growing awareness of specific health concerns, leading to higher consumption of supplements targeting areas like immune support, gut health, and weight management, often available in convenient powder format.
Consumers are actively exploring vegan and vegetarian options, often turning to plant-based protein powders and other botanical blends to ensure they meet their nutritional requirements. This trend extends beyond dedicated vegetarians, encompassing "flexitarians" who are consciously reducing their meat intake. The demand for transparency and clean labeling is also a major factor, pushing manufacturers to develop products with natural, organic ingredients and clear ingredient lists, free from artificial additives and preservatives. This increasingly health-conscious consumer base is scrutinizing product information with a sharp eye, driving demand for trustworthy and reputable brands.
The convenience factor of powder supplements is a major draw for today's busy lifestyles. Powders can be easily incorporated into smoothies, shakes, and other beverages, making them a practical choice for on-the-go consumption. This is especially appealing to urban populations and individuals with demanding work schedules who prioritize quick and effective ways to maintain their wellness. The development of innovative flavor profiles and product formulations, including functional blends targeting specific needs, is further expanding the appeal of the powder format. As manufacturers continue to innovate with taste and texture, they are attracting a wider consumer base beyond just the health-focused demographic.
Besides, the e-commerce boom has significantly impacted on the entire dietary supplements market, and the powder sector is no exception. The accessibility and convenience of online shopping, coupled with the ability to compare products and read customer reviews, has empowered consumers to make informed purchasing decisions. This trend has also allowed smaller, niche brands to gain traction by targeting specific segments of the market that are often underserved by traditional retailers. Furthermore, the increasing influence of social media platforms and health influencers is playing a crucial role in driving awareness and adoption of powdered supplements, shaping consumer preferences, and contributing to overall market growth in Europe.
The vitamin supplements accounted for a revenue share of 28.07% in 2024. Consumers are increasingly seeking convenient and easily absorbable formats, making powder supplements an attractive alternative to traditional pills. Demand is particularly strong for Vitamin D, driven by its well-established role in immune function and bone health, especially in northern European countries with limited sunlight exposure. Furthermore, the trend towards holistic well-being is pushing demand for multi-vitamin and antioxidant blends. The market is also seeing a shift towards clean labels and natural sources, with consumers actively seeking products free from artificial additives and derived from whole foods. This trend is further reinforced by the growing popularity of vegan and vegetarian diets, which often require targeted vitamin supplementation to address specific nutritional gaps.
The proteins & amino acids supplements are expected to witness a growth rate of 14.6% from 2025 to 2030, primarily driven by the fitness and sports nutrition sector, but its appeal is broadening to include a wider range of consumers. Whey protein remains dominant and prized for its rapid absorption and muscle-building properties. However, plant-based protein sources, such as pea, soy, and rice protein, are gaining significant traction, catering to the growing vegan and vegetarian population and those seeking more sustainable alternatives. Beyond traditional muscle growth, consumers are increasingly recognizing the benefits of protein and amino acids for satiety, weight management, and overall health. Branched-chain amino acids (BCAAs) are also popular, particularly among athletes for their role in muscle recovery. The market is becoming more sophisticated, with rising demand for specialized blends, functional proteins, and products tailored to specific needs and goals, such as keto-friendly options and those with added digestive enzymes.
The OTC-type Europe powder dietary supplements accounted for a revenue share of 74.81% in 2024, primarily driven by increasing consumer awareness of health and wellness, coupled with a desire for convenient and versatile supplementation formats. Key trends include a rising demand for protein powders, driven by fitness enthusiasts and individuals seeking to manage their weight and support muscle growth. The growing popularity of plant-based diets is also fueling interest in vegan protein options and other plant-derived supplements. Furthermore, consumers are increasingly seeking personalized nutrition solutions, leading to demand for specialized blends targeting specific needs like immune support, digestive health, and energy enhancement. The rise of online retail channels has also broadened accessibility and fueled the Europe powder dietary supplements industry, while increased marketing efforts targeting lifestyle and fitness goals are contributing to a surge in purchasing by a wider demographic.
The prescribed type of dietary powder is anticipated to witness a growth rate of 10.8% from 2025 to 2030, largely propelled by an aging population and rising incidence of chronic diseases. Key drivers include medical recommendations for specific nutritional deficiencies or to support recovery from illness or surgery. Powder formulations are often preferred in clinical settings due to their ease of administration, particularly for individuals with swallowing difficulties or those requiring precise dosing. Furthermore, advancements in medical nutrition are leading to the development of specialized medical foods in powder form, designed to address specific therapeutic needs. While not as directly influenced by trends in fitness or general wellness, this segment is primarily shaped by the needs of healthcare professionals and specific patient populations, with a clear focus on clinical efficacy and safety.
The energy & weight management application accounted for a revenue share of 30.17% in 2024, fueled by increasing awareness of health and fitness, alongside a rising prevalence of sedentary lifestyles and obesity. Consumers are seeking convenient and effective ways to boost their energy levels, improve athletic performance, and manage their weight. This is driving demand for products based on ingredients like protein, creatine, branched-chain amino acids (BCAAs), and natural stimulants such as caffeine and guarana. A key trend is the shift towards cleaner labels and plant-based options, as consumers are increasingly cautious about artificial ingredients and animal-derived products. Personalized nutrition is also gaining traction, with consumers opting for tailored powder blends that address their specific energy and weight management goals. Furthermore, the influence of social media and fitness influencers is a considerable driver, shaping trends and influencing purchasing decisions.
The immunity powder dietary supplements market is estimated to grow at a CAGR of 10.2% from 2025 to 2030. Consumers are actively seeking proactive approaches to health and are increasingly aware of the link between nutrition and a robust immune system. This is fueling the consumption of powdered supplements containing vitamins (C, & D), minerals (zinc, & selenium), and other immune-supporting ingredients such as elderberry, echinacea, and probiotics. Convenience is key, as consumers appreciate the ease of incorporating powdered supplements into their daily routines, through smoothies, shakes, or simply mixed with water. The trend towards preventative health is a major driver, with a focus on maintaining wellness rather than just treating illness. Natural ingredients, transparency in sourcing, and clinically backed formulations are also significant factors influencing purchase decisions in this segment.
The geriatric powder dietary supplements accounted for a revenue share of 21.69% in 2024. Key trends include a growing awareness of age-related health concerns such as joint pain, muscle loss (sarcopenia), cognitive decline, and weakened immunity. As a result, there's a surge in popularity for supplements formulated with ingredients like collagen, glucosamine, omega-3 fatty acids, vitamin D, and protein powders. Furthermore, ease of consumption is a crucial demand driver; powders are often preferred over large pills which can be difficult to swallow for older individuals. The desire to maintain an active and independent lifestyle well into old age, along with physician recommendations and the influence of health-conscious family members, further reinforces the upward trend in this segment. The Europe powder dietary supplements industry also sees innovation in flavor profiles that are appealing to older tastes and packaging designed for ease of handling.
The infant powder dietary supplements segment is estimated to grow at a CAGR of 11.8% from 2025 to 2030, driven by parents' strong desire to provide the best nutritional start for their children. The primary demand driver is the need to address specific nutritional requirements during crucial developmental stages, often including the supplementation of vitamin D, iron, and probiotics, especially for babies who are not breastfed or have dietary restrictions. Parents are increasingly seeking specialized formulas offered in powder form that are easily incorporated into milk or food. There is a visible trend towards organic and “clean label” products, with parents prioritizing supplements that are free from artificial additives, allergens, and GMOs. The influence of pediatricians and health professionals in guiding parental decisions is substantial, and this leads to manufacturers creating products that are backed by science and offer clear health benefits. Furthermore, the ease of storage and shelf-life of powder formats, compared to ready-to-feed liquids, also contributes to their popularity in the infant segment.
The sales of the powder dietary supplements through offline channels accounted for a revenue share of 80.24% in 2024. Pharmacies and drugstores remain a key channel, benefiting from consumer trust in the expertise and regulatory oversight of these establishments. Health food stores and specialty shops also play a crucial role, catering to niche consumer demands for organic, vegan, or specific ingredient-focused powders. Trends in the offline space include a growing focus on product education and personalized recommendations, with staff often trained to advise customers on the right supplement for their needs. Moreover, the physical shopping experience offers immediate gratification, allowing consumers to browse, compare products, and make a purchase instantly. However, offline channels also face challenges, including limited shelf space and higher operating costs, which potentially impact on pricing and product variety.
The online segment is estimated to grow at a CAGR of 11.9% from 2025 to 2030, fueled by convenience, accessibility, and a wider selection of products. E-commerce platforms like Amazon.com have become major players, offering competitive pricing and detailed product information, including customer reviews. This ease of access has particularly appealed to younger demographics and those in urban areas. Direct-to-consumer brands are also thriving online, leveraging social media marketing and influencer collaborations to reach target audiences and build strong brand identities. Furthermore, online channels facilitate easier price comparison, subscription services, and the ability to purchase niche or international brands not readily available in physical stores.
The Germany powder dietary supplements market held over 17.1% of the European revenue in 2024, driven by an aging population seeking to maintain their vitality, coupled with a growing interest in sports nutrition and fitness. Protein powders, especially those derived from plant-based sources, are gaining significant traction, reflecting a broader trend towards vegetarian and vegan lifestyles. Furthermore, the desire for targeted solutions, such as powders for gut health, immune support, and improved sleep, is propelling market growth. Consumers in Germany are also highly discerning, favoring products with proven efficacy and transparent labeling, often preferring those sold through pharmacies and specialized health stores.
The UK powder dietary supplements market is expected to grow at a CAGR of 10.3% from 2025 to 2030, fueled by a strong fitness culture and readily adopted trends from the U.S. market. Demand is particularly high for protein powders amongst gym-goers and athletes, with a significant portion of consumers seeking muscle-building and performance-enhancement benefits. Weight management supplements, including meal replacement shakes and appetite suppressants in powder form, are also popular. Furthermore, convenience is a key driver in the UK, with consumers favoring easy-to-mix, portable options. The rise of online retail channels has played a crucial role in market expansion, making products readily available while a diverse range of brand choices allow for varying pricing points.
The Italy powder dietary supplements market is expected to grow at a CAGR of 9.9% from 2025 to 2030. driven by an increasing awareness of health and wellness, coupled with a desire for personalized nutrition. While sports nutrition is an important segment, the aging population is also driving demand for supplements aimed at addressing age-related health concerns such as joint pain, bone health, and energy levels. Consumers are focused on quality, taste and price in this marketplace. The influence of traditional Italian values on food and health also means that many consumers prefer well-established brands sold in pharmacies and parapharmacies, as well as those claiming a natural base with minimal processing.
The Europe powder dietary supplements industry is characterized by a dynamic landscape with a mix of established multinational players and smaller, more active local companies, all competing for market share in a growing sector. Key companies including Amway Corp., Nestle Health Science, Bulk, Maxinutrition, Abbott, Glanbia plc, THG Nutrition, Herbalife Nutrition Ltd., NOW Foods, and Nutrend maintain a significant presence, leveraging their brand recognition and extensive distribution networks. New product launches focusing on specific health trends, like plant-based proteins or immune-boosting formulas, are common. Companies are increasingly partnering with research institutions to develop scientifically backed formulas and gain a competitive edge. Joint ventures aimed at reaching new geographical markets or distribution channels are also common. For example, a protein supplement brand might partner with a local fitness chain for co-branded products and increased distribution. The market constantly shifts with product innovation, especially around natural ingredients and specific health benefits. Furthermore, regulatory changes across different European countries require companies to be adaptable and compliant, which favors larger companies that can afford to follow these regulations and standards. This constant evolution within the market ensures ongoing competition and opportunity, particularly for businesses agile enough to leverage these trends.
In April 2024, Naturacare strategically announced its intention to showcase its complete manufacturing prowess and introduce four innovative products during Vitafoods Europe 2024. This significant move signals a major push for Naturacare, leveraging the prestigious industry event as a platform to highlight its production capabilities while simultaneously launching Vital Extend, Bacti Serenity, Electrolytes, and Ovo Immune. The company's approach aims to create a powerful first impression for these new offerings, generate considerable industry buzz, and demonstrate its commitment to both quality production and cutting-edge product development.
In February 2023, Comple.med, an Italian company specializing in Complementary Medicines, expanded its product portfolio with the launch of Lactoflor Immuno 200. This innovative food supplement, marking the first European product to incorporate IMMUSE, combines 50mg of this unique ingredient with 200mg of Lactoferrin and 25 mcg of Vitamin D3. This strategic addition underscores Comple.med's commitment to offering cutting-edge, science-backed solutions in the phytotherapy and food supplement market.
Report Attribute |
Details |
Market size value in 2025 |
USD 7,259.5 million |
Revenue forecast in 2030 |
USD 11,889.6 million |
Growth Rate (Revenue) |
CAGR of 10.4% from 2025 to 2030 |
Actuals |
2018 - 2024 |
Forecast period |
2025 - 2030 |
Quantitative units |
Revenue in USD million, and CAGR from 2025 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Ingredient, type, application, end user, distribution channel, ingredient-application, country |
Country scope |
Germany; France; Italy; UK; Spain |
Key companies profiled |
Amway Corp.; Nestle Health Science; Abbott; Maxinutrition; Bulk; Glanbia plc; THG Nutrition; Herbalife Nutrition Ltd.; NOW Foods; Nutrend |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe powder dietary supplements market report on the basis of ingredient, type, application, end user, distribution channel, ingredient-application, and country:
Ingredient Outlook (Revenue, USD Million; 2018 - 2030)
Vitamin
Multivitamin
Vitamin A
Vitamin B
Vitamin C
Vitamin D
Vitamin K
Vitamin E
Botanicals
Minerals
Calcium
Potassium
Magnesium
Iron
Zinc
Others
Proteins & Amino Acids
Collagen
Others
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Probiotics
Prebiotics & Postbiotics
Others
Type Outlook (Revenue, USD Million; 2018 - 2030)
OTC
Prescribed
Application Outlook (Revenue, USD Million; 2018 - 2030)
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
End User Outlook (Revenue, USD Million; 2018 - 2030)
Adults
Millennials
Male
Female
Pregnant Women
Non-pregnant Women
Gen X
Male
Female
Pregnant Women
Non-pregnant Women
Gen Z
Male
Female
Pregnant Women
Non-pregnant Women
Boomers
Male
Female
Geriatric
Children
Infants
Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)
Offline
Hypermarkets/Supermarkets
Pharmacies
Specialty Stores
Practioner
Others
Online
Amazon
Other Online Retail Stores
Ingredient-Application Outlook (Revenue, USD Million; 2018 - 2030)
Vitamin
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Multivitamin
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Vitamin A
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Vitamin B
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Vitamin C
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Vitamin D
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Vitamin K
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Vitamin E
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Botanicals
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Minerals
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Calcium
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Potassium
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Magnesium
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Iron
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Zinc
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Others
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Proteins & Amino Acids
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Collagen
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Others
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Fibers & Specialty Carbohydrates
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Omega Fatty Acids
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Probiotics
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Prebiotics & Postbiotics
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Others
Energy & Weight Management
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others
Country Outlook (Revenue, USD Million, 2018 - 2030)
Germany
France
Italy
UK
Spain
b. The Europe powder dietary supplements market was estimated at USD 6.62 billion in 2024 and is expected to reach USD 7,259.5 million in 2025.
b. The Europe powder dietary supplements market is expected to grow at a compound annual growth rate of 10.4% from 2025 to 2030 to reach USD 11,889.6 million by 2030.
b. Germany dominated the Europe powder dietary supplements market with a share of 17.1% in 2024, driven by an aging population seeking to maintain their vitality, coupled with a growing interest in sports nutrition and fitness. Protein powders, especially those derived from plant-based sources, are gaining significant traction, reflecting a broader trend towards vegetarian and vegan lifestyles.
b. Some of the key market players in the Europe powder dietary supplements market are Amway Corp., Nestle Health Science, Bulk, Maxinutrition, Abbott, Glanbia plc, THG Nutrition, Herbalife Nutrition Ltd., NOW Foods, and Nutrend.
b. The Europe powder dietary supplements market growth is driven by the escalating consumer focus on health and wellness, with individuals increasingly seeking convenient and personalized nutrition solutions. Moreover, the rising popularity of fitness and athletic activities across Europe is propelling the need for protein-rich and performance-enhancing powders.
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