Fruits And Vegetable Chips Market Size, Share & Trends Analysis Report By Product (Fruit, Vegetable), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, MEA), And Segment Forecasts, 2025 - 2030

Fruits And Vegetable Chips Market Trends

The global fruit and vegetable chips market size was valued at USD 60.51 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2030. The demand for fruit and vegetable chips is supported by increasing inclination towards convenient, functional, and flavored on-the-go snacks.

Healthier snacking and plant-based diets are emerging trends among health-conscious consumers, which is also expected to offer a significant boost to market growth. Consumers are seeking ready-to-eat, convenient, and health-oriented snacks, which are creating opportunities for healthy fruit and vegetable chips. With an increase in health issues such as obesity and diabetes, popularity of low processed and natural food products is on the rise. Fruit and vegetable chips on the contrary are considered as a healthy option as compared to traditional chips made from refined flour and unhealthy ingredients.

Consumption of functional foods which are rich in antioxidants can prevent diseases such as heart disease, cancer, and others and boost heart health, promote brain functioning and reduce inflammation. Increasing adoption of healthier snack-able eatables among health-conscious consumers is expected to bode well for the growing trend of the market.

Product Insights

The vegetable chips segment held the largest market revenue share of 94.8% in 2024. Vegetable chips provide a convenient way to add more vegetables to the diet while offering a crunchy, flavorful snack. They retain many nutrients found in whole vegetables, especially when made with minimal additives. These chips are typically lower in fat, salt, and sugar compared to traditional snacks, making them a healthier choice. They can aid in weight management, promote heart health, and reduce the risk of diseases such as type 2 diabetes. Available in various flavors and made from vegetables like sweet potatoes, kale, and zucchini, vegetable chips serve as an excellent alternative to processed snacks. By opting for nutrient-dense options, they can support a balanced diet.

The fruit chips segment is projected to register the fastest growth during the forecast period. Fruit chips provide a tasty and convenient way to enjoy more fruit, offering a crunchy, naturally sweet snack. They retain many vitamins, minerals, and antioxidants in fresh fruit, especially when made with minimal added sugar or preservatives. These chips are lower in fat and calories than traditional snacks, making them a healthier alternative. They can help support weight management and heart health, as well as provide a source of fiber. Made from fruits like apples, bananas, and mangoes, fruit chips are available in various flavors. They offer a nutrient-packed snack, helping to meet daily fruit intake goals.

Distribution Channel Insights

The offline channel led the market and accounted for the highest market revenue share in 2024. The extensive presence of supermarkets and hypermarkets is a key factor contributing to their value growth. Consumers usually prefer supermarkets as they offer a wide range of products in one place at competitive prices, providing a convenient one-stop shopping experience. In developing countries like China and India, many people still prefer to buy their groceries from local stores and supermarkets.

The online segment is projected to grow at the fastest CAGR during the forecast period. An increase in internet penetration, coupled with the availability of most brands’ products through e-commerce retailers, is proliferating the segment growth. These platforms provide a wider variety of products to choose from as compared to traditional stores. Additionally, features like no minimum order value and the ability to shop anytime and anywhere with just a click improve the customer’s shopping experience.

Regional Insights

North America fruit and vegetable chips market is expanding as the consumers are shifting towards healthy snacking options. The increase in health problems like obesity and diabetes is encouraging consumers to choose healthier snack options. This has caused a shift in snacking preferences, with growing interest in products such as protein-rich, bean-based, and low-carb snacks. Consumers’ focus on protein-rich diets is a key factor driving current healthy snacking trends, leading to interest in various protein sources, including both dairy and plant-based options.

U.S. Fruits And Vegetable Chips Market Trends

The U.S. accounted for the largest market revenue share of the regional market in 2024. This is due to the higher imports of fruits and vegetables than exports. This trade imbalance indicates strong domestic demand, which supports the increasing consumption of these chips. Additionally, a fast-paced lifestyle leads consumers to prefer convenient, healthier snacks. Furthermore, Americans spend less time preparing food compared to people in countries like India, which results in greater reliance on fast food. The 2025 National Restaurant Association report reveals that 75% of U.S. restaurant traffic now consists of takeout orders, driven by a demand for speed and convenience. Nearly 95% of consumers consider quick service essential, with younger generations increasingly relying on takeout, particularly Gen Z and Millennials. This shift reflects a broader trend of Americans spending less time preparing meals at home. In contrast, countries like India dedicate significantly more time to home cooking. The rise in off-premise dining further highlights the reduced focus on home-cooked meals in the U.S. This change in dining habits is largely influenced by consumer preferences for convenience, speed, and value, leading to greater dependence on fast food.

Europe Fruits And Vegetable Chips Market Trends

The European fruit and vegetable chips market is experiencing significant changes due to evolving consumer behaviors. There is a growing demand for vegetable-based snacks driven by health-conscious eating and the rising popularity of plant-based diets. Consumers are increasingly prioritizing transparency in labeling and preferring clean ingredients. Additionally, flavor innovation, including global and exotic tastes, is expanding the variety of available products. Sustainability concerns are impacting both packaging and sourcing decisions. Convenience continues to be important, with portable, on-the-go snack formats gaining popularity. Demographic trends indicate that Millennials and Gen Z favor organic, gluten-free, and innovative snack options.

Asia Pacific Fruits And Vegetable Chips Market Trends

Asia Pacific dominated the fruit and vegetable chips market and accounted for the largest revenue share of over 36.1% in 2024. The demand for natural and organic convenient food products has been increasing in regional countries like China and Japan. As a result, manufacturers are focusing on offering natural flavors, such as tomato and cucumber vegetable chips, to attract health-conscious consumers. As consumer snacking habits continue to rise, healthier snack options provide consumers with more informed choices. The consumers in Asia select snacks with primary motive of pursuing a “healthier lifestyle”. In countries like India, Brands like Lay’s, Bingo, and Kurkure are well-recognized in India and provide a variety of flavors that cater to regional taste preferences. With the increasing trend toward health consciousness, there has been a noticeable shift in consumer demand for healthier snack options, such as baked and vegetable chips. Many Indian consumers are now opting for these alternatives, which are seen as more nutritious compared to traditional fried snacks.

China Fruits And Vegetable Chips Market Trends

China dominated the regional fruits and vegetable chips market in 2024. In China, obesity and other health problems linked to it have become a serious issue, leading to greater pressure on the healthcare system. This growing problem affects people’s health and creates a heavy burden on society and the economy. A significant amount of the Chinese population uses e-commerce channels to buy food products, which makes it easier to access a wide variety of snacking options, fueling the snacking industry in the country. As of 2024, China had approximately 974 million online shoppers, reinforcing its position as the world’s largest e-commerce market. This growth is underpinned by widespread internet and smartphone usage across urban and rural areas. Government initiatives have narrowed the digital divide, expanding access to online platforms in less-developed regions.

Key Fruits And Vegetable Chips Company Insights

Some of the key companies in the fruits and vegetable chips market include Popchips, Walmart Inc., Pepsico Inc., Kellogg’s and others. These players are focusing on providing healthy snack options through new launches to meet the growing demand for nutritious alternatives.

• Pepsico a renowned brand serving its products in more than 200 countries worldwide offers a variety of products like Doritos, Cheetos, Quaker, and others. Additionally, it also offers Ruffles, Fritos, Funyuns and others.

• Kellogg’s, a U.S.-based brand, offers a variety of options such as breakfast cereals, granola bars, and other snack items like Chocos, Crunchy Nut, and Choco Fills. Additionally, they also have options like corn flakes, muesli, and oats, which are healthy snack options.

Recent Developments

• In June 2024, Rhythm Superfoods introduced two new snacks: Seasoned Shishito Peppers and Original Veggie Sticks. These products, along with their existing line of fruit and vegetable snacks, were showcased to highlight the company's commitment to offering diverse and nutritious snack options.

• In March 2024, Brother All Natural launched Infused Fruit Crisps, a new freeze-dried snack combining Fuji apples infused with the juices of raspberry, blueberry, or strawberry, offering a tasty and healthy way to enjoy fruit. These crisps contain 100% fruit with no additives or preservatives, come in resealable packaging, and were first introduced at Natural Products Expo West 2024, with availability online and in stores.

Fruits And Vegetable Chips Market Report Scope

Global Fruit And Vegetable Chips Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global fruit and vegetable chips market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Vegetable

    • Potato

    • Sweet Potato

    • Beetroot

    • Carrot

    • Mix

    • Others

  • Fruit

    • Apple

    • Banana

    • Mango

    • Mix

    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa