Germany Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Smaller Appliances), By Distribution Channel (Online, Electronic Stores, Exclusive Brand Outlets, Hypermarkets & Supermarkets), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Germany household appliances market size was valued at USD 23.60 billion in 2024 and is anticipated to grow at a CAGR of 3.2% from 2025 to 2030. The presence of numerous household appliance companies in Germany, such as Bosch, Siemens, Milele, and Electrolux, along with increasing urbanization and changing lifestyles, is driving the growing adoption of these products. The availability of appliances equipped with advanced technologies and the convenience they provide in daily activities is expected to result in greater demand for household appliances during the forecast period.

Increasing disposable income and inclination toward adopting smart household appliances are expected to drive the growth of this market in Germany. In 2024, national disposable income in Germany was recorded at USD 3,649.02 billion. This marked a nearly 6.0% increase from USD 3,436.01 billion in 2021. Strong recovery of the economy and increasing employment in the country is projected to support the growing adoption of advanced household appliances such as water heaters, air purifiers, cooktops, dishwashers, refrigerators, air conditioners, and others.

Increasing competition in the market and evolving consumer preferences have prompted various manufacturers to embrace innovation and create products with advanced technologies and features that can enhance customer engagement. In January 2025, BSH, the home appliances division of Bosch, announced the launch of its new Matter-enabled household appliance: the Bosch 100 Series French Door Bottom Mount refrigerator. The introduction of such products equipped with the Matter standard for communication with other devices, including Amazon Alexa, is expected to strengthen collaborations in the industry and develop lucrative opportunities for the household appliances market.

Awareness regarding the use of sustainable materials and the development of energy-efficient products shapes the further growth of this product segment. For instance, in December 2024, Electrolux Group announced that it secured a nearly USD 208.00 million loan from the European Investment Bank (EIB) for research and development of advanced energy-efficient household appliances. Such developments are expected to support the growth of this market and generate novel opportunities.

Consumer Insights

In 2023, Germany's total population was nearly 84.67 million. Individuals aged 20 to 40 accounted for approximately 24.5%. The large share of this age group in the population is pivotal in shaping further growth of the economy. According to the World Bank Group, in 2023, the urban population accounted for nearly 78.0% of the total population. These aspects significantly influence the trends and consumer preferences in the German household appliances market.

Trends such as sustainability and inclination toward use of energy efficient appliances also have vital influence on this market. Increasing availability of products equipped with features such as voice control, intelligence capabilities, and digital displays for efficient control have been attracting greater consumer attention.

Pricing Analysis

The price of household appliances varies according to brands, the level of technology used in machines, and the automation or smart features offered by the product. The increasing inclusion of intelligence technologies has developed product ranges with premium prices. The price of major appliances such as refrigerators, washing machines, dishwashers, and others varies based on the capacity and size of the product. Consumers may find different prices for smaller appliances such as air fryers, trimmers, and coffee makers based on energy efficiency and automation capabilities.

Multiple brands also offer products in the high price range equipped with greater capacities in terms of storage and operations. Brands offer range of products according to consumer preferences associated with price. For instance, in portfolio offered by Robert Bosch Home Appliances, Series 8 built-in equipped with super switch cooling and 7 shelves in refrigerator compartment is priced at nearly USD 2,157.0. Series 6 built-in refrigerator is offered at approximately USD 1,770.0. It also provides Series 8 multi-door fridge-freezer for approximately USD 2,735.0.

These products also feature innovation-based advanced features, which are not included in lower-range household appliances. Products designed for particular activities, such as irons, hair dryers, toasters, and blenders, have lower price points when compared to products intended for entire households, such as dishwashers, washing machines, and refrigerators.

Product Insights

On the basis of products, the major appliances segment dominated the Germany household appliances market with revenue share of 86.1% in 2024. This includes cooktops, cooking range appliances, microwaves, ovens, air conditioners, refrigerators, and vacuum cleaners. The demand for major appliances is primarily driven by increasing urbanization and a significant percentage of the population aged 20 to 40. In addition, the availability of products featuring advanced attributes such as connectivity with other devices, intelligent functions, and energy-efficient operations enhances customer engagement. Furthermore, the regulatory framework and the German authorities' focus on achieving net zero emissions by 2045 also influence this segment.

The small appliances segment is anticipated to experience the fastest CAGR from 2025 to 2030. This includes coffee makers, toasters, juicers, blenders, food processors, deep fryers, electric trimmers, and rice cookers. Rising disposable incomes and evolving lifestyles drive the growing adoption of these products. Their benefits-such as time savings, improved food quality, and convenience-are expected to lead to even greater adoption. New product launches by key market participants are expected to support the growth of this segment. For instance, in May 2024, BSH Home Appliances Corporation launched a newly designed, fully automatic espresso machine, the 800 and 300 series. Adding features such as voice-enabled operations and connectivity with other devices for commands significantly influence adoption in this segment.

Distribution Channel Insights

The electronic stores segment held the largest revenue share of the Germany household appliances market in 2024. This is attributed to several factors, including ease of accessibility, immediate possession of products, support from store staff, and the ability to examine features, material quality, and finishing firsthand. In addition, competitive pricing, seasonal discounts, and extra services such as delivery and installation offered by local electronic stores play important role in influencing consumer preferences.

The online distribution segment is projected to experience fastest CAGR during forecast period. Increasing market penetration accomplished by e-commerce websites, attractive discounts and offers provided by online sellers, and continuous efforts by key brands to improve their digital footprint are driving the growth of this segment. Services provided by online portals, such as hassle-free online payments, doorstep delivery, post-sale assistance, and display of reviews shared by previous buyers, also play vital roles in the growth of online shopping for household appliances.

Key Germany Household Appliances Company Insights

Some of the key companies operating in Germany household appliances market include Robert Bosch GmbH, Electrolux AB, Milele, LG Electronics, and others. Growing competition and changing consumer preferences have stimulated multiple manufacturers to embrace strategies such as product innovation, collaborations with other organizations, and effective distribution through online channels.

• Robert Bosch GmbH is a manufacturer specializing in mobility solutions and home appliances. Its home appliances portfolio features products in various categories, such as cooking and baking, fridges and freezers, dishwashers, vacuum cleaners, washers and dryers, and others. It also offers power tools, garden tools, measuring tools, cleaning tools, and smart home appliances.

• Electrolux AB is a global manufacturer of appliances, operating brands such as Electrolux, AEG, Frigidaire, and others. Its portfolio features products in multiple categories, including kitchen, laundry, home care and SDA, and home and services.

Recent Developments

• In April 2025, Miele announced the launch of its newly designed G 5000 Active & Active Plus Dishwashers. This upgrade of its dishwasher product line focused on improved energy efficiency capabilities and enabling availability in all price ranges.

• In April 2025, Robert Bosch Home Appliances GmbH announced it is launching newly designed Air Fryer Series 4 and Series 6. Equipped with preset automatic programs and other advanced features, these two products are expected to strengthen the brand's position in the small appliances category.

Germany Household Appliances Market Report Scope

Germany Household Appliances Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Germany household appliances market report on the basis of product and distribution channel:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Major Appliances

    • Water Heater

    • Dishwasher

    • Refrigerator

    • Cooktop, Cooking Range, Microwave, and Oven

    • Vacuum Cleaner

    • Washing Machine and Dryers

    • Air Conditioner

  • Small Appliances

    • Coffee Makers

    • Toasters

    • Juicers, Blenders and Food Processors

    • Hair Dryers

    • Irons

    • Deep Fryers

    • Space Heaters

    • Electric Trimmers and Shavers

    • Air Purifiers

    • Humidifiers & Dehumidifiers

    • Rice Cookers & Steamers

    • Air Fryers

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Electronic Stores

  • Exclusive Brand Outlets

  • Online

  • Others