Healthcare Digital Content Creation Market Size, Share & Trends Analysis Report By Content Type (Video Content, Written Content, Infographics & Visuals, Audio Content), By End Use, By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The global healthcare digital content creation market was estimated at USD 9.85 billion in 2024 and is expected to expand at a CAGR of 22.19% from 2025 to 2030. Factors such as the growth in AI adoption, investment in healthcare IT, and increasing adoption of cloud computing are driving the market's demand.

AI in the healthcare industry is growing, with applications for streamlining patient outreach, administrative workflows, clinical documentation, and more. For instance, Medical Digitals offers Healthcare Content Creation services. It creates evidence-based content, including clinical trial data, research papers, detailed product information, and social media content.

Healthcare content marketing focuses on developing specialized content to inform and engage patients, healthcare professionals, caregivers, and community members about a healthcare organization's services. This approach enhances the credibility of healthcare institutions, addresses the spread of misinformation online, and helps expand the patient base. Research indicates that content marketing is 62% more cost-effective than traditional marketing techniques, resulting in three times the number of leads. Moreover, 72% of patients read online reviews to help choose a new healthcare provider.

Furthermore, 94% of patients desire healthcare educational content, while only around two-thirds access it. This increase in awareness of health-related topics contributes to market growth. The following are five strategies for utilizing existing content through a digital health platform,

• Transform existing educational materials into digital formats: The healthcare system has a wealth of printed educational resources that are not fully utilized to suit the needs of today’s digital-savvy healthcare consumers.

• Streamline the distribution of relevant educational materials: Ensure that patients receive the correct information automatically, without relying on manual efforts from providers or complicating clinicians’ workflows.

• Create care pathways to enhance distribution: Patient engagement is an ongoing process. Implement workflows enabling patients to receive relevant information throughout different service lines and their entire care journey.

• Empower patients throughout their care journey: They manage their health by providing easy access to health information and resources exactly when patients need them.

• Monitor engagement to maximize contextual relevance: When resources are shared digitally, healthcare organizations gain valuable insights into when patients are most open to utilizing the information provided, allowing the health system to refine future engagement strategies.

Case Study: Leveraging Influencer-Led Digital Content for Nutritional Product Promotion: A Case Study on Dr. Reddy’s Celevida Campaign

Objective: Dr. Reddy’s Laboratories aimed to introduce Celevida, a nutritional drink formulated for diabetics, to the Indian market. The primary objectives were to educate the audience about the importance of building immunity during the pandemic and to establish product credibility through influencer marketing. The goal was to engage with the target audience, increase brand visibility, and drive sales.

Strategy & Execution:

• Influencer Collaboration: Dr. Reddy’s partnered with Dr. Anjali Mukherjee, a well-known nutritionist, to host a Facebook Live session on World Nutrition Day (May 28, 2020). The session focused on immunity, weight management, and nutrition practices for diabetics and pre-diabetics. It was streamed on both Dr. Mukherjee’s Health Total Facebook page and Celevida’s Facebook page.

• Content Promotion: The campaign was promoted through a series of 10 stories, posts, and videos on Dr. Mukherjee’s and Health Total’s Facebook and Instagram handles. A Facebook event page was created to provide more information and allow users to set reminders for the event.

Results: The campaign yielded impressive results, demonstrating the effectiveness of influencer marketing in the healthcare sector:

• Reach: 180 Thousand+

• Views: 150 Thousand+

• Sales Increase: 466%

These outcomes highlight the significant impact of digital content and influencer collaboration in promoting healthcare products.

Conclusion: Dr. Reddy’s Celevida campaign successfully leveraged influencer marketing to achieve its objectives. By partnering with a trusted nutritionist and utilizing engaging digital content, the campaign effectively educated the audience, built brand trust, and significantly boosted sales.

Market Concentration & Characteristics

The global healthcare digital content creation market is characterized by a high degree of innovation, owing to the development of technologically advanced solutions driven by factors such as advancements in artificial intelligence (AI) functionalities. For example, WebMD Ignite offers a comprehensive suite of content solutions, including health education materials, for creating engaging and informative healthcare content. They focus on providing clinically relevant, evidence-based content in various formats, such as text, animations, and videos, to meet the diverse needs of consumers, patients, and members across their health journey. Their offerings include tools for personalized content creation, campaign development, and content delivery platforms to enhance engagement and improve healthcare outcomes.

The healthcare digital content creation market is characterized by medium merger and acquisition activity, owing to several factors, including the desire to expand the business to cater to the growing demand for advanced solutions to maintain a competitive edge and to gain access to new technologies and advancements and the need to consolidate in a rapidly growing market.

The regulatory framework for healthcare digital content creation in the U.S. encompasses federal laws, state-specific regulations, and industry standards, all aimed at ensuring privacy, security, and ethical practices. HIPAA mandates the protection of Protected Health Information (PHI) by covered entities, including healthcare providers and insurers. Its Privacy and Security Rules govern how PHI should be handled, stored, and transmitted in physical and electronic formats.

Market players are expanding their business by entering new geographical regions and launching new tools to strengthen their market position and expand their product portfolio. Leading healthcare content companies and digital health platforms are entering emerging markets and underserved regions to reach new customer segments and drive growth.

Content Type Insights

By content type, the video content segment dominated the market with the largest revenue share of 38.00% in 2024, owing to increasing demand for accessible and engaging patient education. Patients seek easily digestible, visual content to understand better medical conditions, treatment options, and preventive care. Video content, ranging from animated explainer videos to physician-led tutorials, improves retention and comprehension compared to traditional text formats. This trend is particularly prominent among younger, digitally native populations and those with low health literacy, as video formats offer a more inclusive and user-friendly way to communicate complex medical information. For instance, in December 2024, YouTube Health introduced new features to assist registered healthcare professionals in India in reaching a wider audience and providing reliable medical information. These features allow licensed nurses, doctors, mental health specialists, and other healthcare providers in India to apply for health source information panels and special health content sections.

The infographics & visuals segment is anticipated to grow at the fastest CAGR over the forecast period due to rising demand for simplified health information. Infographics provide a visually digestible way to present data, such as disease symptoms, treatment pathways, medication adherence, or public health guidelines. This format enhances understanding, supports better decision-making, and improves patient compliance, particularly in chronic disease management and preventive care. Furthermore, as hospitals, clinics, and health agencies expand their digital presence through websites, patient portals, and social media platforms, there is a growing need for shareable, impactful visual content. Infographics and data visuals are ideally suited for these channels, as they attract attention, boost engagement, and are easily consumed on mobile devices.

End Use Insights

By end use, the healthcare providers segment dominated the market with a revenue share of 46.00% in 2024. Increasing focus on patient-centered care is one major driver of segment growth. Healthcare providers are adopting digital content creation to educate, empower, and engage patients at every stage of the care journey-from initial diagnosis to treatment and follow-up. Customized videos, infographics, blog articles, and interactive content are being used to explain conditions, procedures, and lifestyle recommendations in a more relatable and comprehensible way. This enhances patient satisfaction and leads to better health outcomes through improved compliance. For instance, MD Anderson Cancer Center's Cancerwise blog features patient and caregiver stories, providing insights into the experiences of those affected by cancer. These narratives inform and offer emotional support to readers, fostering a sense of community and understanding.

The patient segment is anticipated to grow at the fastest CAGR over the forecast period due to the growing demand for personalized health education. Patients increasingly seek information tailored to their conditions, treatment plans, and lifestyle needs. Digital content such as interactive symptom checkers, animated explainer videos, personalized wellness dashboards, and condition-specific blogs enables individuals to understand their health status better and engage in medical conversations. This trend is particularly prominent among younger, tech-savvy demographics and those managing chronic conditions who need continuous support outside clinical settings.

Regional Insights

North America dominated the healthcare digital content creation market with a revenue share of 37.66% in 2024. Several factors, such as the high adoption rate of advanced healthcare technologies, the presence of a large number of healthcare professionals, and the presence of well-established healthcare infrastructure, coupled with the increasing focus on digital health and health solutions, have contributed to the market growth in this region.

U.S. Healthcare Digital Content Creation Market Trends

The U.S. dominated the healthcare digital content creation market in the North America region in 2024 due to advanced healthcare management, innovative software development, and numerous key players operating in the country. For example, Aha Media Group, a medical content marketing agency in Maryland, U.S., offers specialized healthcare content creation services to support hospitals, health systems, and health tech companies. Their core offerings include:

• Website Content Development: Clear, engaging, and patient-friendly copy tailored to clinical service lines and healthcare specialties.

• SEO Content Writing: Optimized health content to improve search engine visibility and attract patients searching for care online.

• Patient Education Materials: Easy-to-understand guides, FAQs, and blog posts that improve health literacy and patient engagement.

• Physician Bios and Provider Profiles: Compelling, compliant content that builds trust and encourages appointments.

Europe Healthcare Digital Content Creation Market Trends

The healthcare digital content creation market in Europe is expected to grow significantly over the forecast period. The initiatives in the European Union to establish a digital single market-through the standardization of regulations, the easing of cross-border distribution, and the encouragement of cultural diversity-have fostered an environment that supports content creation and innovation. This framework inspires content creators to collaborate across borders and develop localized content that appeals to a wide range of audiences.

The healthcare digital content creation market in the UK is expected to grow significantly during the forecast period. The rise of digital devices, including smartphones, tablets, and smart TVs, has significantly increased digital content consumption among people in the UK. Consumers actively search for engaging content on various platforms and channels, such as social media, streaming services, and websites. The increasing popularity of social media and online communities has transformed how content is distributed and how audiences engage with it. These platforms have become crucial for content creators to reach their target audiences, cultivate a dedicated following, and enhance the visibility of their work.

Asia Pacific Healthcare Digital Content Creation Market Trends

The Asia Pacific healthcare digital content creation market is expected to register the fastest growth rate over the forecast period. The rapid rise of smartphones and the shift towards a mobile-first culture in Asia are crucial factors fueling the expansion of the healthcare digital content creation market in the Asia Pacific. Many people use mobile devices as their main way to access the internet and engage with content. As a result, content creators are designing their materials to be mobile-friendly and optimized for smaller screens, ensuring a smooth user experience across different devices. According to The Mobile Economy 2023 by GSMA, unique mobile subscriptions in Asia Pacific reached 1.73 billion by the end of 2022, estimated to reach 2.11 billion by 2023.

China healthcare digital content creation market is anticipated to register considerable growth during the forecast period. Favorable government initiatives fuel the country's market growth. The Chinese government has promoted digital healthcare through "Internet Plus Healthcare" and the "Healthy China 2030" plan. These policies aim to integrate internet technologies with medical services, facilitating the development of digital health solutions nationwide.

Latin America Healthcare Digital Content Creation Market Trends

The Latin America healthcare digital content creation market is anticipated to witness considerable growth over the forecast period. With the rise of the internet and mobile technology, patients increasingly shift to online resources for healthcare advice, education, and consultation. Consumers seek reliable, easily accessible, and accurate health information on various platforms. As a result, healthcare organizations are investing in digital content to enhance patient education and overall healthcare literacy. Such factors boost the market growth in this region.

Brazil healthcare digital content creation market is anticipated to register considerable growth during the forecast period. The increasing adoption of digital technology and the growing healthcare sector are key factors facilitating market growth. Furthermore, increasing collaborations between the government and private investors to promote the digitalization of healthcare services are expected to propel market growth in Brazil.

Middle East & Africa Healthcare Digital Content Creation Market Trends

The Middle East and Africa healthcare digital content creation market is anticipated to witness considerable growth over the forecast period. As personalized healthcare continues to gain momentum, digital content is being developed to meet patients' unique needs. Tailoring content to address specific conditions, treatments, and demographics enhances patient engagement and encourages adherence to care plans. This personalized material may consist of focused health tips, videos, and patient testimonials that connect with a wide-ranging audience. In addition, the rising awareness regarding digital health among people has increased the potential for market growth.

UAE healthcare digital content creation industry is anticipated to register considerable growth during the forecast period. Technology advancements such as AI, Internet of Things (IoT), and big data analytics are transforming healthcare delivery. These technologies enable personalized treatment plans, predictive analytics, and real-time monitoring, creating a demand for digital content that supports these innovations and educates both healthcare providers and patients.

Key Healthcare Digital Content Creation Company Insights

Key participants in the healthcare digital content creation industry are focusing on devising innovative business growth strategies, such as expanding their product portfolios, partnerships and collaborations, mergers and acquisitions, and expanding their business footprints.

Recent Developments

• In September 2024, the World Health Organization (WHO) partnered with TikTok, a platform known for short-form mobile videos, to deliver science-backed health information to the public. This collaboration highlights WHO's commitment to utilizing various digital communication channels to expand its global outreach and enhance health literacy, encouraging healthy behaviors and actions in a world that is becoming increasingly digital.

• In April 2024, Ogilvy, an advertising, marketing, and public relations agency, launched a health-focused suite of global influencer marketing services to close the gap between medical knowledge and public understanding. This initiative allows pharmaceutical, healthcare, and wellness brands to tap into the rapidly growing influence economy at a specialized level. By leveraging influencer partnerships, these brands cultivate strong connections with patients and healthcare communities, enhancing consumer engagement, facilitating medical adoption, and boosting brand visibility.

Healthcare Digital Content Creation Market Report Scope

Global Healthcare Digital Content Creation Market Report Segmentation

This report forecasts revenue growth and provides at global, regional, and country levels an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global healthcare digital content creation market report based on content type, end use, and region:

• Content Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Video Content

  • Written Content

  • Infographics & Visuals

  • Audio Content

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Healthcare Providers

  • Patients

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait