Machine Learning Market Size, Share & Trends Analysis Report, By Component (Hardware, Software, Services), By Enterprise Size (SMEs, Large Enterprises), By End-use, By Region, And Segment Forecasts, 2025 - 2030

Machine Learning Market Summary

While some startups concentrate on solutions for specialized domains, numerous technology firms invest in this area to create AI platforms. Machine learning (ML), one of the AI approaches, is getting a lot of momentum in the industry due to its quick progress. Automation is one of the key trends in machine learning, aiming to reduce manual labor to construct and deploy models. Platforms for automated machine learning (AutoML) are becoming increasingly common, allowing non-experts to take advantage of Machine Learning capabilities and quicken model building. Moreover, deep learning, a machine learning that uses multiple-layer neural networks, is also improving. This tendency, the availability of enormous datasets, and the creation of more effective algorithms are all driven by advancements in processing capacity. Deep learning provides innovations in speech recognition, natural language processing, and computer vision.

Machine learning is transforming healthcare by aiding in medical diagnostics. For instance, Google researchers have created a neural network-based machine learning model that predicts data center energy efficiency in Power Usage Effectiveness (PUE). By analyzing sensor data, the model helps optimize operations, cutting costs and carbon emissions without hardware changes. Proven across Google’s data centers, it highlights the power of AI in boosting energy efficiency in complex environments.

Component Insights

The services segment accounted for the highest revenue share of 54.1% in 2024. The adoption of machine learning is driven by its increasing accessibility, the pressure to lower operational costs, and the push to automate core business functions. AI and ML are becoming standard features in off-the-shelf business applications, while ongoing labor and skills shortages are prompting companies to use ML services to bridge talent gaps. In addition, the rise of cloud-based ML platforms offering scalable and managed solutions is boosting demand, particularly among large enterprises aiming to harness ML without significant infrastructure investments.

The hardware segment registered a CAGR of 38.5% from 2025 to 2030. Key drivers for the hardware segment include the growing adoption of AI across industries like IT, healthcare, and automotive, which require specialized hardware for deep learning and real-time analytics. The rise of edge computing boosts demand for energy-efficient, high-performance chips such as GPUs, ASICs, and neuromorphic processors. Advancements in chip design and increased cloud computing and AI use in robotics and automation further fuel the need for purpose-built AI hardware to support scalable and efficient ML workloads.

Enterprise Size Insights

The large enterprises segment accounted for the largest market revenue share in 2024. Based on enterprise size, the market is categorized into small and medium enterprises (SMEs) and large enterprises. Large businesses are utilizing cloud-based machine learning platforms and services more and more. Cloud platforms' scalable and economic infrastructure makes machine learning model training and deployment possible. Large enterprises can use machine learning without making significant infrastructure investments thanks to services like amazon web services (aws), google cloud ai platform, and microsoft azure machine learning which offer pre-built models, distributed training capabilities, and infrastructure management.

The SMEs segment is projected to grow significantly over the forecast period. The adoption of machine learning is rapidly increasing among small and medium-sized enterprises. Due to their sometimes-constrained resources, SMEs may require additional skills to analyze significant data. Machine learning platforms and technologies may automate data analysis procedures, enabling SMEs to gain insightful knowledge from their data without putting in much human work. SMEs may better understand consumer behavior, enhance inventory management, optimize marketing efforts, and make data-driven choices using automated data analysis.

End Use Insights

The advertising & media segment accounted for the largest market revenue share in 2024. Hyper-personalization is one of the key trends in which machine learning algorithms analyze enormous volumes of user data to produce highly personalized and pertinent adverts that boost engagement and conversion rates. Another trend is cross-channel optimization, in which machine learning algorithms plan budgets and modify bidding schemes to optimize advertising campaigns across several channels. Moreover, a growing emphasis is on ad fraud detection using machine learning. Advertisers leverage machine learning algorithms to identify and prevent fraudulent activities such as click and impression fraud, ensuring that ad campaigns are effective and budgets are protected. 

The healthcare segment is projected to grow significantly over the forecast period. This segment is driven by the need for early disease detection, personalized treatment, and improved diagnostic accuracy using data from medical records, imaging, and wearables. The growing volume of healthcare data and demand for predictive analytics support better patient outcomes and chronic disease management. ML enhances operational efficiency through automation, accelerates drug discovery, and helps address workforce shortages, transforming clinical care and hospital workflows.

Regional Insights

North America dominated the market and accounted for a 26.7% share in 2024. With machine learning's increasing impact on society, there is a growing emphasis on ethical AI and responsible AI practices in North America. Organizations prioritize fairness, transparency, and accountability in machine learning models and algorithms. Efforts are being made to mitigate biases, ensure privacy protection, and address ethical considerations related to AI applications. Regulatory frameworks, guidelines, and industry standards are being developed to govern the region's responsible use of machine learning.

U.S. Machine Learning Market Trends

The machine learning market in the U.S. is driven by major investments from tech giants like Google and Amazon, along with rapid advancements in AI and deep learning across sectors such as healthcare and finance. The rise of big data, powerful cloud platforms, and strong government support through initiatives like the American AI Initiative are further accelerating growth. Furthermore, growing academic collaboration is boosting R&D and speeding up the adoption of machine learning technologies nationwide.

Europe Machine Learning Market Trends

The machine learning market in Europe is driven by rising adoption across industries seeking data-driven efficiency and automation. Sectors like automotive and healthcare are leveraging AI for safety, ethics, and predictive analytics, while smart home growth drives demand for intelligent systems. Increased use of AI chatbots, strong government support, and ongoing digital transformation in traditional sectors further accelerate the region’s machine learning expansion.

Asia Pacific Machine Learning Market Trends

The machine learning market in Asia Pacific is anticipated to register the fastest CAGR over the forecast period. This is driven by rapid digital transformation across sectors like finance, healthcare, and e-commerce, along with strong government support for AI initiatives in countries like China, India, and South Korea. The region's growing startup ecosystem, rising internet and mobile usage, and demand for personalized solutions in e-learning and fintech boost adoption. Expanding digital payments and innovation hubs across APAC also play a key role in accelerating machine learning development and deployment.

Key Machine Learning Company Insights

Prominent firms have used product launches and developments, followed by expansions, mergers and acquisitions, contracts, agreements, partnerships, and collaborations as their primary business strategy to increase their market share. The companies have used various techniques to enhance market penetration and boost their position in the competitive industry.

• Intel Corporation, based in Santa Clara, California, is a tech leader known for designing and producing semiconductor chips such as CPUs, GPUs, and AI accelerators for consumer and enterprise use. Committed to innovation, Intel is advancing AI, data center, and edge computing technologies through its IDM 2.0 strategy and growing foundry services.

• Microsoft Corporation is a major American multinational technology company recognized for its software offerings, such as Windows and Microsoft Office, along with its Azure cloud services. Microsoft has grown into areas like AI, gaming through Xbox, and enterprise technologies, establishing itself as one of the world’s most influential tech firms. The company drives innovation in cloud computing, artificial intelligence, and sustainability to support individuals and businesses worldwide. 

Recent Developments

• In May 2025, Amazon Web Services (AWS) and Saudi-based HUMAIN unveiled a $5 billion investment to boost AI innovation and adoption in Saudi Arabia and beyond. The collaboration will strengthen the Kingdom’s startup ecosystem with cutting-edge AI and cloud solutions, support workforce development through comprehensive training initiatives, and advance the Vision 2030 digital transformation agenda. The partnership aims to establish Saudi Arabia as a global leader in AI and a major economic force.

• In April 2025, Baidu introduced ERNIE 4.5 Turbo and ERNIE X1 Turbo, powerful AI models with improved multimodal functions, quicker response speeds, and much lower costs. In addition, Baidu launched new AI tools like the multi-agent collaboration app Xinxiang and lifelike digital humans, enabling developers and speeding up AI advancements.

Machine Learning Market Report Scope

Global Machine Learning Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global machine learning market report based on component, enterprise size, end-use, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Hardware

  • Software

  • Services

• Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)

  • SMEs

  • Large Enterprises

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Healthcare

  • BFSI

  • Law

  • Retail

  • Advertising & Media

  • Automotive & Transportation

  • Agriculture

  • Manufacturing

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • KSA

    • UAE

    • South Africa