Malted Milk Market Size, Share & Trends Analysis Report By Source (Wheat, Barley), By Type (Liquid, Powder), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Malted Milk Market Size & Trends

The global malted milk market size was valued at USD 7.67 billion in 2024 and is expected to expand at a CAGR of 6.1% from 2025 to 2030. Increasing consumer preference for nutritious and health-oriented beverages is a significant driver, as malted milk offers essential nutrients such as vitamins, minerals, and proteins. Additionally, the rising disposable incomes and changing lifestyles are leading to a higher demand for convenient and ready-to-drink products. The growing popularity of malted milk as an ingredient in various recipes and desserts also contributes to market expansion. Furthermore, manufacturers' innovative product offerings and marketing strategies are attracting a broader consumer base, enhancing market growth prospects during the forecast period.

Rising awareness about a healthy lifestyle is the major factor in increasing product demand. In addition, manufacturers are focusing on using natural ingredients, which drives product sales. Increasing awareness about the various benefits of malted foods and drinks and high product consumption as a nutrition supplement will augment the market growth further. Changing food preferences, such as high demand for bite-sized snacks, due to hectic lifestyles, rapid urbanization, and industrialization will also positively impact market growth. Additionally, innovations in bite-sized snacks, such as baked products, including malted milk powder cookies, are expected to increase the demand.

Source Insights

Wheat dominated the market, with the largest revenue share of 63.6% in 2024. This dominance is primarily due to wheat's nutritional benefits and its versatile application in various malted milk products. Wheat-malted milk is rich in vitamins, minerals, and dietary fiber, making it a popular choice among health-conscious consumers. Its mild flavor and easy digestibility make it suitable for various age groups, from children to older people. The extensive use of wheat malted milk in beverages and culinary recipes also contributes to its leading position in the market. The continuous innovation and introduction of new wheat-based malted milk products further bolster its popularity and market share.

Barley is expected to grow at a significant CAGR of 5.9% over the forecast period. This growth is attributed to barley's nutritional advantages and increasing popularity among health-conscious consumers. Barley is rich in dietary fiber, vitamins, and minerals, making it a valuable ingredient for nutritious beverages and food products. Additionally, the rise in demand for natural and organic products has led to an increased interest in barley-based malted milk. The versatility of barley in various culinary applications, along with its distinctive flavor, also appeals to a broad consumer base. As manufacturers continue to innovate and introduce new barley-based products, the segment is poised for substantial growth in the coming years.

Type Insights

Milk liquid dominated the market with the largest revenue share in 2024. Milk liquid malted milk products are rich in essential nutrients such as calcium, vitamins, and proteins, making them a popular choice for consumers of all ages. The convenience and ease of consumption of liquid malted milk also contribute to its popularity, as it can be quickly prepared and enjoyed as a beverage or added to various culinary recipes. Additionally, the availability of a wide range of flavors and fortified options further boosts the appeal and market share of milk liquid malted milk products.

Milk powder is expected to grow at a significant CAGR over the forecast period. This growth is largely due to milk powder's versatility and convenience. Consumers appreciate the longer shelf life and easy storage of milk powder, which makes it a practical choice for households. It is also popular in various recipes and beverages, providing essential nutrients such as calcium, proteins, and vitamins. Additionally, the rising demand for fortified and instant malted milk drinks has spurred innovation in the milk powder segment, with manufacturers introducing new flavors and enhanced formulations.

Regional Insights

Asia Pacific's malted milk industry dominated the global industry with the largest revenue share of 34.1% in 2024. This dominance is largely driven by the region's growing population and increasing disposable incomes, which have elevated the demand for nutritious and convenient food and beverage products. The cultural significance of malted milk drinks in countries like India, where they are commonly consumed as both health beverages and tasty treats, also plays a crucial role. Additionally, the expanding retail infrastructure and the rising influence of Western dietary trends have further propelled the popularity of malted milk in the region. Innovative product offerings and extensive marketing efforts by local and international brands have solidified the Asia Pacific region's leading position in the global malted milk industry.

North America Malted Milk Market Trends

The North American malted milk industry held a considerable share in 2024. The region's well-developed retail infrastructure and the increasing availability of malted milk products in supermarkets, convenience stores, and online platforms contribute to market expansion. The influence of Western dietary habits and the growing inclination towards natural and organic products also play a significant role. Moreover, innovative product offerings and new flavors tailored to local tastes are attracting a broader consumer base, driving the market's growth in North America.

U.S. Malted Milk Market Trends

The U.S. malted milk industry is expected to significantly over the forecast period. Consumers' growing health awareness and preference for fortified products rich in vitamins and minerals significantly boost the market. Additionally, the rising trend of on-the-go lifestyles and the need for quick, healthy meal alternatives make malted milk popular. The presence of well-established brands and extensive marketing campaigns further drive the market's growth in the U.S., catering to diverse consumer preferences and enhancing product availability.

Europe Malted Milk Market Trends

Europe's malted milk industry is expected to grow at a significant CAGR of 6.2% over the forecast period. The increasing health consciousness among European consumers is boosting the demand for nutritious beverages, with malted milk being seen as a rich source of essential nutrients. The trend towards fortified and functional foods is particularly strong in this region. Secondly, the growing popularity of malted milk as an ingredient in various culinary applications, from baking to confectionery, is expanding its market reach. Additionally, well-established retail networks and the rising influence of organic and natural products encourage more consumers to opt for malted milk products. As manufacturers continue innovating with new flavors and formulations, the European malted milk industry is expected to grow robustly.

Key Malted Milk Company Insights

Some key companies in the malted milk market include Nestlé, Unilever, Briess Malt & Ingredients, Imperial Malts Ltd., SSP Private Limited, Family Cereal Sdn. Bhd, and others.

• Briess offers a range of malted milk products, including Malted Milk Powder and Malted Milk Powder II, which are known for their rich, malty flavor and creamy mouthfeel. These products are made using high-quality malted barley and wheat flour, with no artificial additives, preservatives, colors, or flavors.

Malted Milk Market Report Scope

Global Malted Milk Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global malted milk market report based on source, type, and region:

• Source Outlook (Revenue, USD Billion, 2018 - 2030)

  • Wheat

  • Barley

  • Others

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Milk Liquid

  • Milk Powder 

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa