Margarine Market Size, Share & Trends Analysis Report By Product (Hard, Soft, Liquid), By Application (Commercial, Household), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Margarine Market Size & Trends

The global margarine market size was valued at USD 4.03 billion in 2024 and is projected to grow at a CAGR of 2.4% from 2025 to 2030, driven by the increasing adoption of bakery and confectionery products and the growing aging population. As consumer demand for baked goods and spreads rises, margarine is gaining popularity due to its versatility and cost-effectiveness. Furthermore, the aging population is increasingly seeking healthier alternatives to butter, driving demand for margarine that offers low fat, heart-healthy options.

With its broad application scope in cooking, baking, and as a spread, margarine continues to gain popularity, satisfying the needs of both health-conscious consumers and the food industry. According to the United Nations Department of Economic and Social Affairs, the population aged 65 or above is anticipated to double by 2050. The growth of this population group will shift the consumption pattern toward healthier alternatives in the coming years. Therefore, the demand for heart-friendly products, such as margarine, is expected to surge in the near future.

Health-conscious consumers increasingly prefer the product because of its low fat, low calorie, and low cholesterol properties. In addition, demand for margarine is expected to remain high in China and India owing to the consumers' price consciousness. Along with households, a large number of food producers are adopting margarine as a sustainable, affordable, and healthy raw material.

Product Insights

The hard margarine segment dominated the market with the largest revenue share of 51.5% in 2024, fueled by its widespread use in baking and food production. Hard margarine is known for its stable texture and high melting point and ideal for creating flaky pastries, cakes, and other baked goods. Its long shelf life and cost-effectiveness make it a preferred choice for both commercial kitchens and households. Furthermore, hard margarine is often considered a healthier alternative to butter due to its lower saturated fat content, further boosting its popularity in the food industry.

The liquid margarine segment is anticipated to emerge as the fastest-growing segment and grow at a CAGR of 2.0% over the forecast period, attributed toits versatility and ease of use in households and the food industry. Liquid margarine is often favored for its ability to blend seamlessly into cooking and frying, offering a healthier alternative to butter with lower trans-fat content. Its convenience in liquid form makes it ideal for use in dressings, sauces, and spreads. Also, the growing demand for healthier, lower-calorie options has increased the popularity of liquid margarine, thereby propelling its market prominence.

Application Insights

The commercial application segment held the largest revenue share of 82.8% in 2024 on account of the extensive use of margarine in the food industry. Margarine is a key ingredient in various processed foods, including bakery items, snacks, and ready-to-eat meals, where it provides texture, flavor, and shelf stability. Its cost-effectiveness compared to butter and its versatility in cooking, baking, and frying, make it a preferred choice for food manufacturers. The widespread adoption of margarine across the food service sector drives the continued dominance of the commercial application segment in the margarine industry.

The household application segment is projected to be the fastest-growing segment and capture a CAGR of 1.9% during the forecast period, owing to increasing consumer preference for convenient and versatile cooking and baking ingredients. With the rise in home cooking and baking trends, particularly during the post-pandemic era, margarine is gaining popularity as a healthier alternative to butter in households. Its affordability, longer shelf life, and suitability for a variety of recipes make it an attractive choice for consumers. As health-conscious individuals seek products with lower saturated fats, the role of margarine in daily kitchens is set to grow considerably.

Regional Insights

North America held the largest market share of 34.6% in 2024, fueled bythe growing consumer shift toward allergen-free, non-GMO products and the increasing adoption of vegan and plant-based diets. As consumers become more health-conscious, there is a surging demand for margarine alternatives that cater to dietary restrictions and preferences, such as dairy-free and non-GMO options. This shift aligns with the broader trend of sustainable, clean-label products, which encourages manufacturers to innovate and meet the evolving needs of health-focused and ethically driven consumers and contributes to the growth of the margarine industry in the region.

U.S. Margarine Market Trends

The growing preference for ready-to-use and easy-to-store margarine options is shaping the U.S. margarine industry. Consumers increasingly seek convenience in their food choices, opting for spreadable margarines that require no refrigeration and can be used instantly. Besides, the rising usage of margarine in the food service sector, including restaurants, hotels, and catering services, is contributing to market growth. As food service establishments demand cost-effective, versatile ingredients, the demand for margarine in commercial kitchens is projected to propel the market expansion.

The margarine market in Canada is expected to achieve remarkable CAGR over the forecast period, attributed to product innovation and the growing focus on health and wellness. With consumers increasingly seeking healthier alternatives, margarine manufacturers are responding by developing low-fat, plant-based, and fortified options. Innovations such as margarine enriched with omega-3 fatty acids, vitamins, and natural ingredients cater to health-conscious buyers. The market for margarine is set to see expansion with the surging demand for functional foods and increasing consumer inclination toward margarine that aligns with their dietary preferences. These trends are expected to boost both the product variety and overall market size in Canada.

Europe Margarine Market Trends

Rising butter prices in Europe are driving consumers to seek more affordable alternatives, boosting the demand for margarine. As the price of butter increases, consumers are opting for margarine, which offers similar benefits at a lower price. Moreover, the growing demand for premium margarine products, including those with healthier ingredients such as plant-based oils, low trans fats, and functional additives, is further fueling market growth. This shift toward high-quality margarine aligns with consumers’ increasing health consciousness, making premium margarine a popular choice, ultimately propelling the expansion of the Europe margarine market.

The rise of plant-based and organic margarine options, driven by health-conscious and environmentally aware consumers, is expected to fuel the growth of the market in Germany. As demand for vegan and sustainable alternatives increases, manufacturers are innovating to meet these preferences and offer ethically sourced products with cleaner ingredients. Furthermore, the surging demand for spreadable margarine, which accounts for most of the consumption, is further accelerating market expansion. Its convenience and rising health trends ensure continued market growth, particularly in the convenience-focused German consumer landscape.

The growing perception of full-fat dairy as a healthier option is set to expand the UK margarine industry as consumers increasingly embrace less processed, natural ingredients. This shift toward full-fat products is influencing margarine consumption, as consumers opt for lower-fat options. Besides, the convenience of online shopping is significantly impacting market growth. With a rise in e-commerce platforms offering easy access to margarine products, consumers in the UK are increasingly purchasing through digital channels, driving market expansion as they seek convenience and variety in their food choices.

Asia Pacific Margarine Market Trends

Asia Pacific is projected to emerge as the fastest-growing region and grow at a CAGR of 3.4% from 2025 to 2030, propelled bythe expansion of distribution channels and surging disposable income. As retail networks, e-commerce platforms, and supermarkets continue to broaden their reach, margarine products become more accessible to a larger consumer base. Also, the increasing disposable income across the region allows consumers to spend more on premium and specialized margarine products. This synergy of expanded availability and higher purchasing power is fueling market demand, contributing to the steady growth and expansion of the margarine market in the region.

The growing emphasis on environmentally sustainable choices and technological advancements in food processing are anticipated to accelerate the market growth across China. Consumers are increasingly favoring products made with sustainable ingredients and eco-friendly packaging, pushing manufacturers to adopt greener practices. Moreover, advancements in food processing technology are improving the quality, shelf life, and nutritional profile of margarine, allowing for healthier and more diverse product offerings. These developments cater to rising health consciousness and environmental concerns, fueling demand for margarine and contributing to the market growth in China.

Increased awareness of nutritious diets and rapid urbanization are expected to expand the size of the margarine industry in India. As consumers become more health-conscious, there is a burgeoning demand for healthier alternatives to traditional fats, with margarine offering lower trans-fat and enriched options like omega-3. In addition, urbanization and changing lifestyles, with busier schedules and a preference for convenience, are propelling the demand for ready-to-use, spreadable margarine products. This combination of health trends and shifting consumer habits is set to fuel market growth in India.

Key Margarine Company Insights

Some of the key companies in the margarine industry include Unilever; Bunge; NMGK Group; Conagra Brands, Inc.; Wilmar International Ltd; BRF Global.; Yildiz Holding; Cargill, Incorporated.; Uni-President; Flora Food Group; China Mengniu Dairy Company Limited; and Namchow (THAILAND) LTD.

• Unilever specializes in a wide range of consumer goods, including food, beverages, cleaning products, personal care products, and home care items. Its brands focus on sustainability, innovation, and improving quality of life for people globally.

• Cargill, Incorporated offers food, agriculture, financial, and industrial products and services. It provides commodities, food ingredients, animal nutrition, and risk management solutions, supporting a range of industries from farm to fork worldwide.

Recent Developments

• In March 2024, Wilmar Africa introduced its latest culinary innovation, "Fortune Spread & Fortune All Purpose Margarine." It launched a cutting-edge factory specifically designed for the high-quality and efficient production of this new product.

• In February 2025, BlueBand, a Flora Food Group trademark, introduced an economy pack of margarine to boost the growth of food MSMEs. It also launched the “BlueBand Professional UMKM Star #AhlinyaRasaSukses” program and BlueBand Master Cake Margarine 500g, offering quality and economical solutions.

Margarine Market Report Scope

Global Margarine Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global margarine market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Hard

  • Soft

  • Liquid

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial

  • Household

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE