Non-woven Adhesives Market Size, Share & Trends Analysis Report By Product (Amorphous Poly Alpha Olefin, Styrenic Block Copolymers, Ethylene Vinyl Acetate), By Application (Baby Care, Adult Incontinence), By Technology, By Region, And Segment Forecasts, 2025 - 2030

Non-woven Adhesives Market Summary

Additionally, advancements in adhesive technologies, offering enhanced bonding strength, skin-friendliness, and compatibility with high-speed production lines, are encouraging manufacturers to adopt high-performance adhesives in premium hygiene product lines. One of the major challenges in the industry is the volatility in raw material prices, particularly petroleum-based feedstocks like synthetic polymers and resins. This unpredictability affects production costs and profit margins for adhesive manufacturers. Moreover, maintaining consistent adhesive performance across diverse climatic conditions and substrates, while meeting increasingly stringent safety and environmental regulations, presents operational and R&D complexities for global players.

The growing demand for sustainable and bio-based adhesives presents a significant opportunity for market expansion, especially in regions with strong environmental mandates such as Europe and North America. Innovations in low-VOC and skin-friendly adhesive formulations tailored for premium hygiene products are gaining traction. Additionally, the rising penetration of hygiene products in emerging economies across Asia Pacific, Africa, and Latin America offers untapped growth potential for manufacturers and suppliers.

The industry is restrained by the limited adoption of advanced adhesive technologies in cost-sensitive markets, where affordability often outweighs performance and sustainability. Furthermore, the high initial investment in production infrastructure and R&D for developing high-performance and eco-friendly adhesives can deter entry for smaller players. Regulatory hurdles related to chemical composition and end-user safety also add layers of compliance that can slow down innovation cycles.

Market Concentration & Characteristics

The industry is moderately fragmented, with a few global players, such as Henkel AG (Germany), H.B. Fuller (US), Arkema (France), and Moresco Corporation (Japan), dominating the competitive landscape. These companies benefit from their scale of operations, competitive pricing, and diversified product offerings. They are actively investing in research and development, expanding production capacities, and focusing on sustainable practices to strengthen their positions in the competitive market.

These companies are capitalizing on favorable economic trends, urbanization, and growing construction demand in emerging regions. While not yet at par with global giants in terms of R&D and capacity, they are playing a vital role in supplying cost-effective, locally adapted non-woven adhesives to fast-growing markets.

Technology Insights

The hot-melt adhesive segment held a significantly larger share of the market in 2024 compared to other technologies, primarily due to its superior processing efficiency and compatibility with high-speed manufacturing lines. Hot-melt adhesives offer faster setting times, stronger initial tack, and greater thermal stability, making them more suitable for demanding hygiene applications such as diapers and feminine hygiene products. Additionally, their formulation flexibility allows for better customization in terms of softness, adhesion, and skin-friendliness, which are critical for end-user comfort and product differentiation.

In contrast, water-based and other adhesive technologies account for a smaller portion of the market and are comparatively slower in processing due to longer drying times. While they are more environmentally friendly and offer advantages in terms of breathability and lower emissions, they are less preferred for applications that require immediate bond strength and production scalability. However, with growing regulatory pressure and sustainability concerns, these alternative technologies are gradually gaining interest, especially in niche and eco-conscious product segments, albeit at a slower adoption rate than hot-melt adhesives.

Product Insights

The APAO segment is gaining a prominent position in the market due to its superior thermal stability, low odor profile, and better compatibility with skin-contact applications compared to traditional adhesives like EVA. APAO-based adhesives offer greater formulation flexibility, making them more adaptable for use in modern hygiene products that require softness, stretchability, and long opening times. These adhesives also perform better under high-speed production environments, which makes them more attractive for manufacturers looking to enhance productivity and product quality.

In comparison, SBC adhesives are more elastic and provide better adhesion to a variety of substrates than EVA, making them ideal for stretch applications such as diaper ears and waistbands. SBCs are preferred over EVA for premium product lines where durability and performance are key. Meanwhile, EVA, though more cost-effective, is gradually losing market share to APAO and SBC adhesives due to its relatively lower thermal resistance and reduced bonding strength under stress. EVA remains more widely used in cost-sensitive markets, but it is considered less advanced than its newer counterparts in terms of performance and processing efficiency.

Application Insights

The baby care segment held the largest share in the market in 2024 and remains more dominant than other application segments due to the consistently high global demand for diapers and related hygiene products. Adhesives used in baby care applications require superior bonding strength, skin-friendliness, and flexibility to support the production of thinner, more absorbent, and breathable diapers. Compared to other segments, baby care products are produced at much higher volumes, which drives greater consumption of high-performance adhesives, particularly hot-melt technologies like APAO and SBC.

While the feminine hygiene and adult incontinence segments are relatively smaller in volume, they are growing at a faster rate, especially in developed markets. Feminine hygiene products demand lighter, more breathable adhesives with improved aesthetics, while the adult incontinence segment requires adhesives that offer better durability and secure fit due to longer wear times. Compared to baby care, these segments are experiencing more innovation-driven growth, particularly with the rise in elderly populations and greater emphasis on discreet, comfort-oriented hygiene products. Other applications, such as medical and pet care, are expanding as well, but they contribute comparatively less to the overall adhesive demand due to their niche nature and lower production volumes.

Regional Insights

North America non-woven adhesives market dominated the global industry with a revenue share of 32.6% in 2024, characterized by high demand for premium hygiene products and advanced medical applications. The region benefits from well-established manufacturing infrastructure and strong consumer preference for innovative, skin-friendly adhesive solutions. Additionally, the growing elderly population is driving increased consumption in the adult incontinence segment, further supporting market expansion in the US and Canada.

US Non-woven Adhesives Market Trends

The non-woven adhesives market in the U.S. held the largest revenue share of 67.2% in 2024, fueled by high consumer awareness and demand for advanced hygiene and medical products. The market favors innovative adhesive technologies that offer superior performance, skin safety, and environmental compliance.

Asia Pacific Non-woven Adhesives Market Trends

The non-woven adhesives market in Asia Pacific is the fastest-growing region, with a CAGR of 9.6%, fueled by rising birth rates, improving hygiene awareness, and expanding disposable incomes in countries like China, India, and Southeast Asian nations. The region is witnessing higher demand for baby diapers, feminine hygiene products, and affordable adult care products, driving increased consumption of cost-effective yet efficient adhesive solutions. Additionally, the presence of large-scale manufacturing hubs and growing investments from global players are further accelerating market growth in the region.

China non-woven adhesives market stands as the largest market, driven by its vast population base and rapidly increasing demand for hygiene products across urban and rural areas. The country is seeing accelerated adoption of advanced adhesive technologies, particularly in premium baby care and feminine hygiene segments, supported by rising consumer awareness and evolving lifestyle trends.

Europe Non-woven Adhesives Market Trends

The non-woven adhesives market in Europe held a prominent position, driven by strong demand for premium hygiene products and stringent environmental regulations that encourage the use of sustainable, low-VOC adhesive solutions. The region is witnessing faster adoption of bio-based and skin-sensitive adhesive technologies, especially in countries like Germany, France, and Italy. Additionally, a well-established personal care industry and an aging population are further fueling growth in the adult incontinence and medical hygiene segments.

Germany non-woven adhesives market represents one of the most mature and innovation-driven markets, supported by a highly developed hygiene products industry and advanced manufacturing infrastructure. The country shows a stronger preference for sustainable and low-emission adhesive technologies, aligning with its stringent environmental policies and consumer demand for eco-friendly products.

Latin America Non-woven Adhesives Market Trends

The non-woven adhesives market in Latin America is emerging, primarily driven by increasing demand for baby care and feminine hygiene products amid rising disposable incomes and improving healthcare infrastructure. Compared to more mature regions, the market is characterized by cost-sensitive consumers, leading to a preference for affordable yet effective adhesive solutions.

Middle East & Africa Non-woven Adhesives Market Trends

The non-woven adhesives market in the Middle East & Africa is experiencing steady growth driven by increasing healthcare investments and rising demand for hygiene products in urban centers. Compared to other regions, market growth is slower due to economic variability and lower per capita consumption but expanding awareness of personal care and improving manufacturing capabilities are creating new opportunities.

Key Non-woven Adhesives Companies Insights

Key players operating in the non-woven adhesives market are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth.

Global Non-woven Adhesives Market Report Scope

Global Non-woven Adhesives Market Report Segmentation

This report forecasts volume & revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global non-woven adhesives market report based on product, technology, application, and region:

• Product Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Amorphous Poly Alpha Olefin (APAO)

  • Styrenic Block Copolymers (SBC)

  • Ethylene Vinyl Acetate (EVA)

• Technology Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Hot-melt

  • Others

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Baby Care

  • Feminine Hygiene

  • Adult Incontinence

  • Medical

  • Other Applications

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • Italy

    • Spain

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • Middle East & Africa

    • Saudi Arabia

    • South Africa

  • Latin America

    • Brazil

    • Argentina