U.S. Sports Betting Market Size, Share & Trends Analysis Report By Platform (Online, Offline), By Betting Type (Fixed Odds Wagering, Exchange Betting), By Sports Type (Baseball, Horse Racing), And Segment Forecasts, 2025 - 2030

U.S. Sports Betting Market Size & Trends

The U.S. sports betting market size was estimated at USD 17.94 billion in 2024 and is expected to grow at a CAGR of 10.9% from 2025 to 2030. The growth is primarily driven by the legalization of online and mobile wagering across multiple states. The convenience of mobile platforms, increasing sports viewership, and evolving consumer behavior toward real-time, interactive betting have accelerated adoption. Additionally, partnerships between sports books and sports leagues, teams, and media companies have contributed to mainstream acceptance, while state governments benefit from the substantial tax revenues generated from regulated wagering activities.

A major trend in the industry is the integration of betting features into live sports broadcasts and streaming platforms. Operators are increasingly investing in second-screen experiences, real-time odds integration, and gamified interfaces to attract and retain users during live events. Media-sportsbook collaborations, such as ESPN Bet and FanDuel’s partnerships with major networks, are reshaping how sports content is consumed. These strategies aim to enhance user engagement by seamlessly merging sports entertainment with betting, creating new monetization models while improving the fan experience.

Another emerging trend is the focus on data-driven personalization and in-play betting. As bettors seek more control and customization, sportsbooks are expanding their offerings to include features such as micro-betting, cash-out options, and tailored odds. Artificial intelligence and machine learning tools are being utilized to enhance recommendation engines and better understand user preferences. This shift toward dynamic betting formats aligns with broader digital consumption trends, particularly among younger demographics who prefer fast, interactive, mobile-first experiences over traditional pre-game wagers.

Key companies operating in the U.S. market have adopted various strategies to expand their presence. DraftKings and FanDuel continue to lead in market coverage by leveraging mobile apps and media partnerships. BetMGM, through its joint venture structure, combines retail presence with digital scalability. Bet365 has partnered with major league teams to increase brand visibility. Meanwhile, operators such as 888 Holdings and Unibet are selectively expanding in regulated states. Companies such as IGT and Sportech focus on providing platforms and retail infrastructure, offering vital support to licensed operators. Together, these firms are shaping a competitive and rapidly evolving landscape.

Platform Insights

The online segment led the market in 2024 and is anticipated to record the fastest CAGR of 12.8% from 2025 to 2030, driven by the rapid expansion of internet access, widespread smartphone usage, and the increasing legalization of online sports betting across various states. The convenience of placing bets anytime and anywhere, along with user-friendly apps, live betting features, and secure digital payment options, has made online platforms highly attractive. Furthermore, younger, tech-savvy users are fueling adoption, while aggressive marketing strategies, partnerships with sports leagues, and integration with media platforms are broadening reach and engagement. These factors collectively contribute to the segment’s accelerated growth.

The growth of the offline segment is primarily driven by the strong presence of physical sportsbooks in casinos, racetracks, and betting parlors, particularly in states with established gambling infrastructures. Many bettors prefer the in-person experience for its social atmosphere, access to immediate payouts, and the added entertainment value of watching games live at venues. Additionally, regulatory constraints and slower digital adoption in certain regions have contributed to the continued dominance of offline platforms. The trust and familiarity associated with traditional betting environments also play a key role in sustaining user preference and driving segment growth.

Sports Type Insights

Football continues to dominate the sports betting industry in the U.S., accounting for the largest share in 2024. This dominance is primarily driven by the National Football League (NFL), which consistently attracts the highest betting volumes, especially during the regular season, playoffs, and Super Bowl. College football also plays a significant role, particularly in regions where collegiate sports have strong local followings. The structured nature of the football calendar, with a limited number of games, along with the availability of comprehensive performance data, makes it highly suitable for fixed-odds and proposition betting. The widespread coverage of football in mainstream media, combined with extensive promotional activities by betting operators during peak seasons, reinforces football’s position as the most commercially valuable sport in the U.S. sports betting industry.

The basketball segment is expected to grow at the fastest CAGR from 2025 to 2030. This growth is supported by the high frequency of NBA and NCAA games, expanding online betting access, and increasing consumer interest in live and micro-betting formats. The continuous flow of basketball games and the large volume of measurable player statistics make this sport ideal for in-play wagering and player-specific bets. Seasonal events such as the NCAA's March Madness tournament and the NBA Playoffs act as catalysts, contributing to spikes in betting volumes. Additionally, sportsbooks are increasingly using advanced analytics and dynamic odds to enhance the betting experience for basketball audiences. These factors collectively position basketball as a key growth area within the evolving U.S. sports betting ecosystem.

Betting Type Insights

The live/in-play betting segment dominated the industry in terms of revenue, contributing a significant portion to the total earnings of operators. This segment allows users to place bets while a game is underway, with odds that continuously update in response to live events. Its dynamic and fast-paced format appeals to bettors who seek interactive engagement and strategic wagering. To enhance the in-play experience, operators have made substantial investments in live data feeds, mobile-optimized interfaces, and quick settlement features. The increasing popularity of same-game parlays and real-time cash-out options further solidifies the dominance of this segment, especially during high-profile sporting events.

The eSports betting segment is expected to experience significant growth in the coming years, driven by the rising interest in digital-first entertainment and the expanding competitive gaming ecosystem. Although it remains a niche compared to traditional sports betting, eSports betting is attracting a younger, tech-savvy demographic that favors virtual engagement. Major eSports titles such as League of Legends, Valorant, and Counter-Strike: Global Offensive offer year-round betting opportunities and a variety of wager types. As regulatory frameworks gradually evolve to incorporate eSports within legal betting structures, operators are beginning to develop dedicated interfaces and promotions for this audience, indicating strong potential for future market share expansion.

Key U.S. Sports Betting Companies Insights

Key players operating in the U.S. sports betting market are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth.

Recent Developments

• In March 2025, FanDuel established itself as the leading sportsbook in the U.S., capturing 43% of the national gross gaming revenue. The operator reported a structural hold of 14.5% in the fourth quarter of 2024, outperforming competitors such as DraftKings, which achieved a 10.5% hold. FanDuel's projected revenue for the U.S. market in 2025 is expected to be between $7.5 billion and $8 billion, with anticipated adjusted EBITDA ranging from $1.28 billion to $1.52 billion.

• In July 2024, BetMGM expanded its mobile sports betting service throughout Washington, D.C., moving beyond its previous two-block radius around Nationals Park. This expansion followed the D.C. Council's decision to open the digital sports betting market, allowing more operators to participate. BetMGM's launch now provides district-wide access to its sports wagering platform, enhancing competition within the area.

• In March 2025, the St. Louis Cardinals revealed a multi-year marketing agreement with bet365, becoming the team's first-ever Official Mobile Sports Betting Partner. The deal encompasses advertising on Cardinals radio broadcasts, the Cardinals Insider television show, cardinals.com, and ballpark signage that is visible on television broadcasts. bet365 also acquired naming rights to the all-inclusive bet365 Bridge, an outdoor seating deck in right-centerfield at Busch Stadium, featuring reserved seats and an all-inclusive menu.

U.S. Sports Betting Market Report Scope

U.S. Sports Betting Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. sports betting market report based on platform, betting type, and sports type:

• Platform Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Betting Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Fixed Odds Wagering

  • Exchange Betting

  • Live/In-Play Betting

  • eSports Betting

  • Others

• Sports Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Football

  • Basketball

  • Baseball

  • Horse Racing

  • Cricket

  • Hockey

  • Others